Black Popular Front: Deliver Black Dreams Messaging Guide

Deliver Black Dreams is a fully executed brand to express our winning narrative with an intentionally Black aesthetic. The brand and this messaging guide are based on rigorous research into perception and persuasion, and provide specific recommendations to engage our base and persuade the middle, while keeping Black people in both groups centered.

This is done with the keen implementation of knowledge that Black people are not a monolith, they have the potential to be persuaded by oppositional rhetoric, and they largely prefer messages that show cross racial solidarity. The core of this work is the Race Class Narrative, an approach that weaves together economic empowerment, racial justice, and gender equity, using language proven to work to mobilize and persuade voters - and in this case, Black voters.

Deliver Black Dreams was developed by Black Popular Front of We Make the Future.

You can also check out our Deliver Black Dreams campaign —>