About

The future is the sum of the changes we demand, the courage we display, and how we stand with and for each other.

We Make the Future (WMTF) was founded in 2021 and is built on the implementation work of Race Class Narrative Action with ASO Communications and Faith in Minnesota and rooted in Race Class Narrative research. 

WMTF serves as an implementation home for the Race Class Narrative (RCN) and other empirically backed messaging. Our goal is to increase the capacity of state, local and national partners to move a race forward narrative on our economy and democracy so they can make a compelling case for a better future for all. By combining empirically based messaging and coalition building we partner on the development and distribution of shared narratives rooted in place that motivate our base and persuade the middle. 

In collaboration with partners, we do this by:

  • Building alignment among regional partners so they can move an empirically backed shared message that advances our vision for a multiracial democracy and pushes back at the strategic use of dog whistle racism

  • Facilitating workshops and other capacity building tactics

  • Collaborating on new research and sharing current research findings to aid groups in their campaign goals

  • Developing messaging guides, digital toolkits, and other narrative resources

  • Creating content (illustrations, ads, etc..) that demonstrates an effective narrative

  • Supporting the distribution of empirically backed narratives online and offline

Together, we are rewriting the rules.

MEET OUR TEAM

Joan Woods

Joan Woods
Chief Philanthropy Officer

Walton Rea
Project Assistant

Ernie Britt
National Narrative Officer

Jordan Scrimger
Midwest Capacity Builder

Dave Robin
Senior Digital Strategist

Alexis Tolbert
Southern Program Strategist

Pete Woiwode
Senior Capacity Builder

Dennis Chin
Chief Strategy Officer

Tinselyn Simms
Co-Executive Director

Anika Fassia
Co-Executive Director

CONTACT US

Reach out to info@wemakethefuture.us with your inquiry.

We frequently work on projects with ASO Communications. If you would like to know more about ASO's work, check out their website.

Read our accessibility statement.

WORKSHOPS / BRIEFINGS

Upcoming Public Workshops

How Narrative Strategies Build Power: Shaping the Debate, Not Just Reacting to It

Thursday, October 23, 1:00 - 2:30pm ET / 10:00 - 11:30am PT

Break free from the cycle of reactive rapid response, and learn how to build proactive narrative power to shape debates on your own terms. Through concise examples and interactive scenarios, you'll examine how “narrative power” is a vital strategic approach that builds long-term power, rather than perpetually responding to opponents’ narratives. This workshop helps organizers and communicators like you shape the debate and build the narrative power we need to win!

Apply for How Narrative Strategies Build Power here by October 3rd!

Customized Workshop

Looking for a workshop experience that goes into greater detail and is customized for your team? Email us at info@wemakethefuture.us for pricing information.