Presentation Slides: Results and Findings from Creative Testing on Raising Revenue

In this February 2022 briefing, we covered creative concepts that built public will to demand elected leaders act on our behalf and fund programs we care about. The creative tracks engaged the unengaged (those who didn’t vote in 2020 who rarely take action). Many tracks also engaged 2020 voters, but the movement amongst the less engaged was particularly notable.

This correlates with our research that shows less engaged voters are angry and cynical about the system – 3 of the 6 creative tracks successfully turned this existing anger into willingness to take action.

Credit: Frameshift, ASO Communications